The “future of work” is here... so why aren’t more companies remote-first?

When I tell people I’m the CEO of a company with 80 team members in 14 time zones and no “real” offices (no offense to WeWork), many look at me like I’m crazy.

But even though after four years it all feels totally normal to me and my team, I have to recall that we are still very much in the minority of businesses. Because while remote work is a popular topic to talk about, the tech industry is lagging when it comes to adopting it.

Go ahead. Try to name 5 “Remote-First” companies. If you’re reading this as a subscriber to the Update, you might have come up with Buffer and Basecamp. Or maybe you have a friend or family member who works remotely…but I bet it was hard to name five.

Even the Google search results on remote-first companies are slim. We’re part of just 16% of global businesses, according to some studies. But type “why remote work is the future” into that same search box, and the list of articles by media outlets from Inc. to Fast Company is seemingly endless.

"Companies are kidding themselves if they think employees are able to be productive just because they sit in a room or building with their name and logo on the door."

Yes! Walk around an office 4pm and see how many people are scrolling through their Facebook feed. Well, a lot. Maybe not Facebook anymore. But Reddit or something.

So, if you're not doing anything productive, why sit there in the office? Go home! And you'll have a lot more energy the following day, or convince your boss to skip the office.
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