Head of Marketing

Localize
๐Ÿ™ 1 locations
๐ŸŒŽ 1 countries

Localize is looking for a creative and energetic Head of Marketing to join our growing, US-based remote team. Our company has product-market fit (500+ customers) and is now looking to scale our sales and marketing efforts. This opportunity is perfect for an entrepreneurial minded individual who has a proven track record of formulating and executing digital marketing strategies for B2B SaaS products.ย 

As Head of Marketing, youโ€™ll take ownership of developing the companyโ€™s marketing strategy, managing all activities within the marketing department, and overseeing marketing budgets. If youโ€™re an experienced marketer with a true passion for software technology products and want to be on the front lines of a growing SaaS company, please apply.
This position is only open to applicants who reside in and are eligible to work in the US. ย 
Responsibilities:

  • Develop, execute, and manage marketing strategies that successfully drive top of funnel leads (MQLs)
  • Build data-driven marketing campaigns that generate leads and strengthen the Localize brand across different channels
  • Develop a clear definition of the companyโ€™s ICP to inform all marketing activities
  • Execute campaigns from start to finish, driving collaboration with stakeholders and leveraging the right internal processes
  • Evaluate the effectiveness of campaigns in achieving their stated objectives, including impact on lead generation, LTV and retention
  • Propose and manage marketing research projects to gain customer and competitor insights and improve marketing strategy and communications
  • Build and strengthen brand awareness and market positioning to appeal to our ICP
  • Write and proofread creative copy for our marketing site, landing pages, videos and other marketing materials
  • Oversee blog content and social media strategy, including content creation, posting, and customer engagement.

Experience and Qualifications:

  • At least 2 consecutive years of remote work experience (mandatory)
  • 5+ years experience in a B2B SaaS marketing role
  • Bachelor degree in marketing, business, or similar preferred
  • Experience with online marketing, including content marketing, advertising, SEO, and social media
  • Proven track record and experience building and leading complex marketing programs and reporting on the results
  • Expert knowledge of Google Adwords, Google Analytics, and other industry standard marketing platforms and analytics tooling ย 
  • Excellent verbal and written communications skills
  • Highly skilled creative content writer (writing great email copy and landing page content is second nature)
  • A portfolio that showcases your content writing style and expertise
  • Expert project management skills and highly organized
  • Strong problem-solving ability and attention to detail
  • Good design sense; experience with Adobe Creative Cloud (or similar) a plusย 
  • Solid analytical and problem solving skills, including metrics-driven thinking
  • Ability to prioritize tasks and adapt quickly to change.
  • Works collaboratively within a team as well as autonomously

This position is only open to applicants who reside in and are eligible to work in the US.

To apply: https://careers.localizejs.com/jobs/jTYekLRaDR7B/head-of-marketing-b2b-saas-remote

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Headquarters

Localize's remote company is headquartered in Kingston, United States

Remote team in 1 cities and 1 countries

Localize is working remotely from 1 cities like Kingston across 1 countries like United States with the average temperature of 30ยฐC.

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