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TextMagic

Head of Marketing (B2B SaaS)

Head of Marketing (B2B SaaS)

We are looking for an experienced B2B Marketing Head for a business text messaging provider, TextMagic. The person we appoint will develop a B2B marketing strategy for TextMagic, approve it with the CEO, help hire a team in accordance with the strategy, and start the execution. The position will initially include overseeing the marketing team for TextMagic, and later, for other SaaS products as well.

Responsibilities:

  • Develop the B2B marketing strategy and be accountable for planning and executing marketing campaigns targeting existing and new customers.
  • Lead a team of multidisciplinary specialists in order to achieve ambitious goals in key markets.
  • Manage, negotiate, and optimize the B2B marketing budget.
  • Create campaign KPIs and benchmarks to measure digital marketing effectiveness. Report on metrics and translate data to make strategic recommendations and tactical changes, as needed.

Execution:

  • Supervise all team members, with a focus on execution and career growth and development.
  • Build and develop a marketing team which is competent, knowledgeable, engaged and efficient. Assist in making staffing and hiring decisions.
  • Manage day-to-day personnel issues within the team.
  • Improve the throughput of the marketing team. Ensure the team meets its deadlines.
  • Implement and execute the team’s monthly and annual strategic plans, through prioritization and creative review.
  • Assist the business unit in meeting its objectives, living the values and culture, and practicing company policies.
  • Deal with any delays, difficulties or other concerns in a timely manner with the appropriate team members.Β 

To be a successful applicant for this role, you must have:

  • 4+ years of digital marketing experience.Β 
  • Marketing experience in a B2B environment (considered a strong advantage).
  • The ability to grasp and translate analytics and data into action plans.
  • Experience in conversion marketing.
  • A strong grasp of all major marketing channels, including SEO, paid advertising, email marketing, online PR, social media, and others.
  • Demonstrable excellence in prospecting, lead generation, and performance marketing.
  • Experience in promotion in US and EU markets.
  • Strong management, organizational and analytical skills.
  • Outstanding communication and interpersonal skills.
  • A thorough knowledge of marketing principles, brand, product and service management.
  • A solid understanding of market research, data analysis methods, and commonly-used digital marketing tools.
  • A deep understanding of changing market dynamics.
  • Fluent English (this is essential).

We offer:

  • Interesting and challenging tasks in a team of professionals.
  • Strong career prospects in a fast-growing company.
  • A comfortable workplace, and the option of remote working when appropriate.
  • A salary that matches your experience and skills.
  • Support and caring from the friendly team.

To apply: https://apply.hundred5.com/1Z5QMO3P3921QD6CD9L

Skills needed